There are few ways to promote your site in the search engines. There are the "White hat" methods and the "Black Hats" methods. As you probably understand from the terminology, there are the one's who work on short range and boost their traffic for a short time to create fast revenue and the ones who work for the long run and work their way safe for long time traffic growth and establish a sustainable on-line business.
What you are NOT going to use when you build a website
Keyword stuffing:
Don't stuff the same keywords in one place to trick the search engine algorithm.
Hidden Text
There is a choice to hide a text from human eye only to be seeing by the search engine
Cloaking
Show a different version of your website to the search engine than actually shown to the audience.
Thin Content
You can write content only for search engine using only keywords, text that make no seance to human readers.
Duplicate Content
View the same content in several pages to increase page views
Back door links
Using a keyword to promote one page to link it to the original content you refer to.
Automated SEO
Used paid or automated tactics to manipulate the results of the page ranking and against search engines conditions. Results are boughts and short term. Those who try using automation duplicate real person content try to trick the search engine, it could result ban from the search engine, they can gain short term results for the long term they will be down rank, and eventually low quality content will not serve the audience of your web site.
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